Will you find it tougher to catch your target audience’s attention? Can’t seem to meet their needs? The rivalry is growing up in today’s marketing world.

This produces different advertisers, plays with new technology and differs their approach to the marketing of potential new consumers. Many that take steps to figure out what form of material better suits their audience from lists to infographics to video content come up.

What is the “Skyscraper Technique”? (This is why it works)

The Skyscraper Technique is a system for turning content into high quality backlinks which was created by Backlinko’s Brian Dean.

This is how it works: you start by exploring current themes, issues and established well-received material in the subject areas of your market. Then you explore fresh and creative ways of producing content that conveys a similar message — with a spin. You may use a modern, more immersive medium, change the figures or use a different template.

After a new, updated content has been developed, target people who have already interacted with similar content to get your piece on their radar … And obtain a connexion, possibly.

For specific purposes, this strategy performs very well:

There’s a proposal already. I have already figured out that there is a known consumer appetite for contents around the subject towards which I am contemplating the discovery of current useful contents. It is necessary from here to analyse why this piece of content has been so popular. Have the readers solved a problem? Was it particularly enjoyable?

A prepared audience is at stake. You will provide the ability for the current public to enhance these parts if you can create anything much more significant than your initial capital. If the subject you chose is timely, I recommend that a target list of brands, publications and influencers, either sharing or connecting the previous article, should be established concurrently so that you can meet them immediately.

The opportunity for ranking is serious. Google has well-indexed the current database. You can overturn this old section of content, overturn it and push in more traffic by making something even better-especially if you have high-quality links by hitting it.

HubSpot mentioned that you can use the 6-step “Skyscraper Technique” Usage Checklist as one of your guide:

6-Step “Skyscraper Technique”

(1) Report on prospects and reveal them.

They are using BuzzSumo to scan for content items most widely used with particular phrases and evaluate search volume-driven possibilities through the HubSpot Keyword App or the Google Keyword Planner. Google Updates can include updates on keywords similar to the subjects you choose to explore.

(2) Create a list of possible collaborators for delivery.

Start who you know. Start who you know. Are there brands, blogs or influencers you know that will genuinely attract this piece? Move back to BuzzSumo from there, connect the other web pages and users that have material like yours written or posted. They possibly have a party that would like to hear about your great new material.

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(3) Creating updated content.

You could find a chart, video, or a more in-detailed guide that might have more information if you come across a blog post by a rival on a subject you might love to cover. Think about what form of content your customer is interested in and draw on your organisation’s expertise, to begin with.

(4) Empower the media.

It is essential to get this initial momentum with your audience before approaching other brands and influencers to illustrate social facts. Share your mailing list and internally with your staff on all of your media networks.

(5) Reach the right men.

With your new content now getting on board, it’s time to expand and continue to connect with your list of influencers, marketers and bloggers who write and post similar material. Be sure to be genuinely interested in them in your post, make your request very apparent and give them the sample copy they can copy / paste.

(6) Stay up to date.

With time, the fantastic material would be less valuable. Others will write new content on this topic, evolving the market and developing new alternatives. To retain the reputation you’ve worked so hard to build, upgrading your content so that it remains essential to your audience.