From advertisements that sing or dance to MTV-like advertisements, online advertisers are currently employing a new kind of technology called”rich media” to entice customers.

U.S. Internet marketing revenue will have reached about $12 billion in final years, up to $3 billion in 2004. According to the Interactive Advertising Bureau, advertisers spent roughly $ 1 billion of this on media, up from $800 million in 2003.

So just what is media that is rich? It is an online marketing technique that combines technology and images, providing Internet users experience.

And with over half of families connected online and utilizing DSL and broadband connections, it signifies that a rewarding way for online advertisers to capture customers’ interest.

One firm taking online marketing to another degree is Centale Inc. (OTCBB: CNTL), located in Fort Lauderdale, Fla… The online technology and marketing company provides its clientele tech solutions.

The Catalyst EV, centale program, is an application platform that permits businesses to communicate directly to the viewers in media format’s background.

The program works independently of email. So far, studies have proven that campaigns could be diminishing in effectiveness because, since the number of increases, the odds of achievement of advertising or this solicitation will decrease.

One reason why advertisers are embracing media because it typically entertains and is persuasive enough to catch customers’ attention. Additionally, it permits an individual a modicum of control by quitting the advertisement or engaging in it and clicking through to get details.

While media might not endear advertising to online customers, users find it less intrusive than banner ads and text-based ads. Centale says there’s a market for its product, as the industry shifts from traditional advertising like radio and print in favor of online marketing.