Even if you’re not in a professional role, you’ve heard of Search Engine Optimization (SEO). If you’re a small business owner or a Fortune 500 corporation, search engine optimization powers business in all markets of this new world. By delivering high-quality content, you can refine your webpages to improve search engine performance.

The higher your website scores with the right search requests, the more visits you’re going to attract. After all, several Internet users — a staggering 75%—are not likely to look through the first page of the search results. With so many people turning to the internet to figure out what they need, you can’t ignore SEO as part of your digital marketing plan if you’re trying to develop your business.

In our recent Statement of Content Marketing Report, 67% of the content marketing professionals surveyed suggested that enhancing SEO efficiency is a top priority for their business. Another 73 per cent said they also used their SEO skills and resources to produce better marketing materials. This means that to be competitive, you need to learn how to boost your search engine results.

Don’t you know where to start? Keep reading SEO tips and search engine optimization concepts that even newbies should apply in their work. Put these actionable and non-technical SEO tricks into practice, and you’ll see quick results.

(1) Using the short, informative URL

There are also several non-too-technical ways that you can maximise your SEO efforts when it comes to SEO on-page. For example, how you organise URLs for your content will boost your SEO rankings and is pretty easy to do for someone just starting in SEO.

The successful URL should be as follows:

Using keywords: The URL should contain one or two keywords that you are targeting.

Be easy to understand: it should appeal to the human eye and make it easy for users to easily understand what the web page is all about.

Be concise: simpler URLs are preferred. Hold them up to 60 characters. Many search engines can not process longer URLs, which will force you farther down the results list.

(2) Generate backlinks from websites of the High Site Authority

Connection building is another core component of any SEO technique, and it’s pretty easy to get underway. Backlinks are a vital ranking component, and usually come in two forms: follow-up and no-follow links, followed by more weight-bearing links.

Backlinking is where other websites refer to your website as a source of information. This links from the other pages show the search engines that you are an expert on the subject, one that should be drawn through the ranks. The more high-quality links to your website, the greater the rate of internet searches.

It’s awesome if bloggers, writers, and other organisations immediately accept you as an authority in your field and refer to your content. But that doesn’t always happen right away, and you may need to take things into your own hands before you start.

There are a variety of acts you can take to connect to your website. Some of the strategies to be considered include:

Offer to write a guest post to other sources, particularly if you have an interesting infographic or something else to offer.

Reach publishers to cover any original analysis or data you have collected for your on-site material.

Find different listings and directories in your industry and try to add them to your business. This often means entering technical industry organisations, networking clubs, or business organisations, however, it gives you legitimacy.

So, how do you find out where you want to make the backlinks? Using our Backlink Distance Tool to match backlinks to four rival URLs for your domain. You’ll be able to see which places are more connected to you than your rival and vice versa. You may also organise a list of authority scores to help you find high authority places to hit for your initial link building initiative.

(3) Format your search engine material

Words that you use matter, but how you style your content is just as critical. While you want your content to be descriptive, easy-to-understand, and readable, you still need to consider tailoring your formatting to search engines. For example, in addition to keywords, you want to use headings and subheadings so that your post can be readily interpreted by search engines and you can boost your organic search rankings.

As well, how you compose your sentences and paragraphs matters. Usually, sentences aren’t meant to be longer than 20 words. And while you’re never going to have a single sentence paragraph, you don’t want your paragraph to be too lengthy, either.

(4) Delete something that gets loaded slowly

Did you know that your page load time affects your SEO? These pages seem to have a higher bounce rate. The longer it takes to launch, the less time a tourist is likely to spend on your page — if they do it on your website in the first place.

Google PageSpeed Insights is a free SEO app to verify the speed of your website. Attach your URL, and you’re going to get between zero and 100, with 100 being the fastest. You will also see how fast your mobile site is relative to your web site.

Do yourself a favour and print out your webpage. Are there any things that weigh down the load time, including any unwanted plugins? Delete or restructure them, and you will see a spike in traffic after upgrading your website.

(5) Increase the count of words

When writing a piece of material, it is necessary to ensure that it is detailed. This makes search engines understand what the content is about and what the search engine may like to discover. It also shows them that you are an expert on the subject and can be rated higher. The larger number of terms also helps you to use more keywords and backlinks. Around the same time, you’re not allowed to make your piece too long. This could slow down the search engines while they crawl your content.

Using our SEO Content Template App, you can learn what high-quality competitor content looks like and the optimum content duration for your target keyword.

(6) Study the competitions

By evaluating the content of your rivals, you can assess how your website compares when it comes to rankings and learn one or two about what determines their SEO performance. This review should run the gamma: search rankings, keyword use, social media references, backlinks, on-page content, traffic rate, and more.

As you get a sense of how your website relates to your rivals on a head-to-head basis, you can also figure out which ways you can develop. If you see a rival blowing up on social media, find out what they’re doing and follow their lead. If you see that they are ranked higher, decide which search keywords are taking viewers to their website.

(7) Using a mix of internal and external ties

What you connect to in your content is relevant when it comes to optimisation. Internal links guide readers to other pages on your website, while external links connect them to other websites and sources. Both affect your SEO, in particular, the anchor text used.

By using a successful internal connect technique, visitors to your website remain engaged longer. Mind, however, that you want to use useful internal connections, not simply links back to your homepage. To improve user experience, including internal links where users can be led to much more useful information. Not only can this increase the click-through rate (CTR) for sites, but if you’re an e-commerce site, there’s a decent possibility that you can keep consumers on the site long enough to make a purchase.

Performance matters when it comes to external ties. Before inserting them, you can review your external links to ensure that you do not refer to low-quality content. Any strong external links are common high-traffic websites that frequently deliver authoritative, appropriate content for your brand.

(8) Add connections to the graphs

It’s hard to resist a vibrant graphic or an illustration that catches the essence of a subject perfectly. If you make those images for your website, consider allowing others to openly use them for their blogs and posts. However, make sure you add a connection to the graphics you created first.

Building backlinks by photographs and powerful text is a fantastic way to establish your credibility on the subject. The more you join up, the higher your score.

(9) Build material with main and secondary keywords

A keyword analysis is at the centre of any successful SEO approach. Great content is designed on both main and secondary keywords, and learning how to use them strategically leads searchers to your website.

The main emphasis of your landing page should be your primary keyword. It should be a strong overview of how the website is about and possibly link to what the brand is doing. Ses keywords should be the subject of your content.

Secondary keywords endorse words relevant to the main keyword and go into more detail. Through incorporating these secondary keywords in your content — in a way that reads naturally, of course — you’re sure to increase your search rating.

(10) Continue to read about SEO

When Google makes thousands of improvements to its algorithms and the web begins to grow, SEO is continuously evolving. Marketers are still identifying new best practices. Once you’ve mastered a few practical skills, it doesn’t end there. New techniques are being introduced and new SEO strategies are being created all the time.

There are a few simple ways to keep up to date with SEO developments and reports. You should sign up for seminars on the subject or find a certification scheme. By entering business groups, you will have access to new knowledge when it occurs. You’re still going to connect with people in the area who may have some SEO ideas for you.