Studies have shown that children are more likely to remember Ronald McDonald than famous figures like Jesus!

The strength of the logo is enormous.

We can see an advertisement and immediately get to know the brand simply by looking at their logo. And often the logo is so well recognised that our brains also see those colours in the ads, and we know the brand instantly.

Have you ever asked yourself whether or not a logo is important for the success of your brand? Having trouble finding out where to point your compass?

We’re here to help you find it out.

Read on to find out why a logo maker is a must-have for ads.

You’re going to look professional

Trying to build your own logo in Microsoft Word just won’t do it.

You’re going to look like an amateur, and your clients are going to take notice. Luckily, there are online resources that you can use to make sure your image looks fully professional and put together.

With your own professional logo, you’re going to stand out from your rivals and look credible. Plus, your consumers will take your brand, among other brands, as a serious contender. Printed materials and websites with your logo will let potential customers know that you have a reputation in your industry.

Creating your own logo with clip art and the like will make your potential customers scream that you’re not at all serious about your business. It could also convey that you’re not as known.

Are you trying to make your brand look professional? You need to consult an experienced logo creator to actually polish the company’s logo.

You’re going to be remembered

Remember how we said that more children could recognise Ronald McDonald than the most famous figures? The same principle works for adults, too.

We’re a really visual culture. Don’t you remember to use flashcards with images to remember the alphabet? Putting a picture on a name helps us recall things we might forget otherwise.

That’s why getting a picture as a face for your brand is so critical. You can build identity for your customers and potential customers by using a logo maker to create that face.

People may not always know the name of your brand. They do not even remember your slogan, either. But chances are they’re still going to remember your picture.
Your logo will reflect the values of your brand

What are the core values and priorities of your company? Stamping the company’s mission statement on any commercial may work in some areas, but the logo would work better.

Your logo can and will cover all of your beliefs.

Need any guidance thinking about how you can embed your beliefs into a simple logo? Think about the Adidas sports authority. Their well-known three-slash symbol means more than many people know.

The three slashes are the figurative mountains that athletes need to climb in order to achieve excellence. Pretty neat, huh?

Almost all the marks you see in the ads signify much more than the eye can see.

If you think about your logo more than just a logo, you’ll find it easier to find a way to showcase your beliefs and goals.

Note that your logo is the signature of your company. So it should be something that really represents how you want your business to be perceived by your customers.

You’re going to communicate with your customers

We also determined that your customers will be informed when you add a logo. But using a professional logo creator to develop a logo for your company can also link to your customers.

Link to a personal level

When you add a logo, you develop a personal relationship with your customers. It’s like adding a face to your name. You make a first impression on someone who sees your brand and its products. So make sure your brand is well dressed and put together.

When you build your “face” with a logo creator, ask yourself questions as if you were a customer. Any things to think about when you create a logo:

• What feelings is this logo going to wake up?
• Is that memorable? Is the brand standing out from other competitors?
• Is this applicable to the goods or services of our company?

Think beyond the box,

Did you know that items like fonts and colours will play a part in how you want your brand to come across to customers? And whether they believe it or not, they will affect how they feel.

Some forms that colours affect the way we feel when we see a brand:

• Yellow – The hue of yellow is the sun and the joy. Your customers will feel happy and excited when they see the yellow colour inside your logo.
• Green – This colour is linked to the colours of nature. It makes clients feel comfortable and secure. They’ll also know that your brand is trustworthy.
• Purple – Purple is a royalty when people see it integrated into a brand. This colour makes your customers feel nostalgic or romantic.
• Orange – This colour also stands for happiness and sunshine. Would you like to apply this colour to your company logo? This colour will make the customers feel creative and excited about it!
• Black – The hue offers a mystical ambience. If you want your customers to associate with your formal side, use this colour.

Make sure you’re focusing on the demographics of your brand

When you’re using a logo creator, you want to make sure you’re making a logo that appeals to your demographics.

Creating a logo that resonates with your millennial target group may vary from a logo created for a brand that is more directed at baby boomers. So you might think of a more contemporary look for the millennials, and maybe a more retro or traditional look for the latter.

Your logo will make it official

Your professional logo developed with a logo creator does not only affect your marketing strategy. It also makes a difference on the legal front.

Although you don’t legally need a branded logo, it’s better to go ahead and legalise your brand officially. And having a trademark or logo is the best way to keep your brand and you healthy.

Let’s put that in context for you. Imagine that you spent a lot of time and money!) designing an amazing logo for your company. Let’s say you’re beginning to emboss this logo through your website, goods, and marketing materials.

And then you find out that your logo is already being used by another organisation. And they’ve got it licenced with the federal government.

You are looking at a possible lawsuit. And this can happen if the roles are reversed. You want to make sure you don’t spend valuable time and resources working and using a logo that’s already in use.

And you also want to make sure that your logo is covered so that no one else can use your logo.

Seeing forfeit logos doesn’t just smell, it makes the brand look cheap. Plus having an official logo would make the business look respectable and well known.

Go ahead and take the extra steps to get a totally official logo for your company. In the long run, all the work would be worth it.

Logos are easy to use

You might say, “But it’s very hard to build one! “It is and it isn’t either. It’s true that logos can be hard to come up with. But that’s because they’re so important to your brand’s success.

But logos are simple, because you don’t have to spend a lot of time and words to get your message across. A well thought out logo created with a logo maker will allow you to convey your message with a simple picture.

They’re also easy because these logos are easy to put on items like flyers, receipts, goods, and more. And the more you use them, the easier it will be for your customers to recognise your brand immediately.

Use a logo creator to develop a new logo

Did you know that Twitter’s famous blue bird logo cost them $15? Some other businesses have invested millions of dollars to get the best logo money they can afford. But Twitter is only one of the many examples that show you don’t have to waste your arms and legs.

Although you might think that your new logo might cost you half of your budget, you’ve never been more mistaken!

When you’ve got an idea of how you’d like your logo to look, you’re free to design your own logo. And while you might pay a specialist the big bucks to make the “face” of your company, why would you?

Our free online logo creator is built to help you create something terrific. You can upload your own pictures or take a peek at hundreds of our personalised photos. There are a lot of graphics that suit the identity of your company.