YouTube Launches A $100 Million Short Film Fund

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Through Shorts, YouTube’s TikTok competitor, creators now have another way to monetize their content. YouTube has launched a $100 million Shorts fund, from which creators can earn between $100 to $10,000.

The payout will be determined by the number of views and engagement generated by the creators’ Shorts. YouTube Shorts will be available in select countries beginning this month, including India, Brazil, Japan, Russia, the United Kingdom, the United States, South Africa, Nigeria, Indonesia, and Mexico.

How to be qualify?

Each month, YouTube will notify thousands of Shorts creators that they are eligible to receive a bonus from the Shorts Fund based on the performance of their channel’s Shorts the previous month. Each month in which a channel’s Shorts are viewed counts toward the channel’s monthly performance, not just the month in which they were uploaded.

There is no specific performance threshold for bonus eligibility. The performance threshold for bonus payments varies by month, depending on a variety of factors, including the geographic location of your viewers and the overall growth of Shorts.

Each month, your channel’s Shorts performance is evaluated, so even if you do not qualify one month, you may qualify the following month.

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How would you know if you’re qualify?

After the first week of each month, creators will be notified via email and notification in the YouTube app if they qualify. The bonus amount and instructions on how to claim it will be included in both the email and notification.

These notifications should arrive shortly after the first week of the month for qualifying creators. They will have until the 25th of the following month to claim their bonus, after which it will expire.

How much can you get from YouTube Shorts fund?

Each month, qualifying channels can receive between $100 and $10,000. Bonuses are calculated according to the geographic location of a creator’s audience. As a result, the required viewership and engagement may vary between creators.

Bonus payments will be made to the AdSense account associated with your channel. Payment is contingent upon tax withholding and compliance with other AdSense policies.

How can you claim your YouTube Shorts fund?

Qualifying creators can click CLAIM BONUS in the email or in-app notification to navigate to the YouTube Studio Shorts Fund page. To claim their bonus, creators must complete two steps from this page:

  • Accept the terms of the bonus.
  • Create or connect an AdSense account.

After completing these two steps, your bonus will be claimed for channels that have an active and linked AdSense account, or those that receive payment from an MCN or network.

If you create an AdSense account, YouTube may take several days to create and link the account to your channel. Once your account is linked, we’ll send you an email to confirm that your bonus has been claimed.

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How can you get your Shorts Bonus Payment from Google AdSense?

To qualify for a bonus and receive payment, qualifying creators must ensure that their channel is linked to an approved and active AdSense account. If you already have an AdSense account, your bonus will be deducted from your monthly YouTube earnings.

For the first time, configure AdSense

If you are eligible for a Shorts bonus but do not yet have an AdSense account, we will assist you in establishing one. Select CLAIM BONUS from the bonus notification email or in-app notification to navigate to the Shorts Fund page in YouTube Studio:

  1. Select START under “Step 1” to accept the bonus terms.
  2. Select START under “Step 2” to begin setting up your AdSense account.
  3. When prompted whether you already have an AdSense account, select No, I need to create one.
  4. Continue to AdSense by selecting CONTINUE.
  5. Select the Google Account that will be used for AdSense.
  6. Nota bene: If you already use AdSense for purposes other than YouTube, sign in using the Google Account associated with your current AdSense account.
  7. Accept the terms and conditions and then click Create Account.
  8. Select Submit after entering your address.

After you’ve created your AdSense account, you’ll receive additional instructions on how to complete your AdSense profile. These include providing required tax information, verifying your personal information is accurate, and specifying a method of payment.

When will you get paid from YouTube Shorts fund?

Qualifying creators with a linked AdSense account can anticipate payment within 4–6 weeks of claiming the bonus. If you do not already have an AdSense account associated with your channel, you will be prompted to create one or link an existing account.

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Here’s an illustration of how it might work:

Payment to channels that require the creation of an AdSense account may take longer. The duration is determined by the speed with which the AdSense account is approved and payment details are established. This process, which may take several months, entails the following:

Once the setup is complete, AdSense will pay you between the 21st and 26th of each month.

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